Was the Exile cover a marketing tactic?
- No way! It’s all just a coincidence
- The Rolling Stones are capitilizing off Phish!
- Yep.
- Doojer should not be allowed to start polls.
- Obligatory towel option.
0 voters
OK… here’s one for you guys… ![]()
There sure has been a whole lotta Exile on Mainstreet going on lately, huh? Now, personally, I love it. It’s a fantastic album and I, for one, never seem to get tired of it. That said… let’s speculate for a moment, shall we? ![]()
Now, we know the band loves the album and we know they have played Lovin’ Cup for quite some time. But, part of me can’t help but… notice… the timing. Of course, one could assume that it’s all just an interesting coincidence that Phish covers “Exile” on Halloween '09 only to be thrust back into the spotlight when the re-release is announced less than a year later-- right before summer tour, and at the same time as the 3D release. Or, perhaps the Rolling Stones organization took notice of Phish’s passion and decided to re-release the album…
But there is a 3rd scenario. One that wreaks of a mainstream marketing team with ideas like 3D movies and 4/20 screenings…
Did management tell Phish to do Exile? 
It certainly hasn’t hurt the band’s agenda. Every press release I read about the Exile re-release mentions Phish. Every one. Some mention them having covered the album, some plug the Fallon appearance… but they all mention it. Could this possibly be some genius marketing at work?


